RONCESVALLES
NOT FOR LEASE CAMPAIGN

EARNED MEDIA IMPRESSIONS

EARNED MEDIA VALUE

In the midst of a global pandemic which resulted in local business suffering, The Local Collective and the Roncesvalles BIA launched the NOT FOR LEASE campaign taking over several blocks of Roncesvalles Avenue and over 50 store windows.

To spread awareness about the campaign, Wild Child Group, conducted media outreach to top-tier news journalists and editors throughout Canada and secured interviews with 15+ journalists and media outlets.

WINNER + FINALIST

PRESS

TORONTO STAR
Small business turns to stunts as desperation mounts amid Ont. Covid-19 lockdown
THE GLOBE & MAIL
Toronto-area small businesses fight for survival as new lockdown takes effect.
CBC
Roncesvalles launches Not For Lease campaign to support small businesses.
TORONTO CITY NEWS
Roncesvalles stores stage stunt to encourage residents to shop local.
BNN BLOOMBERG
Toronto neighbourhood stages protest to warn of risks to small business.
NOW TORONTO
Here are some creative ways to support local business during the pandemic.
BAY STREET BULL
Friday Fix: Roncesvalles is Not for Lease
BLOG TO
Toronto neighbourhood uses for lease signs to shed light on struggling small businesses.

Roncesvalles Not for Lease campaign - Wild Child Grp

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Roncy is such a vibrant neighbourhood. Only a global pandemic could keep this community at home and I’m really proud of how this community has handled the seriousness of this time. This campaign is a reminder to shop local even when we are shopping online.

RONCESVALLES NOT FOR LEASE CAMPAIGN

EARNED MEDIA IMPRESSIONS

EARNED MEDIA VALUE

WINNER + FINALIST

PRESS

Adam Langley - Vice-Chair of the BIA

RONCESVALLES
NOT FOR LEASE CAMPAIGN