NOT FOR LEASE CAMPAIGN
EARNED MEDIA IMPRESSIONS
EARNED MEDIA VALUE
In the midst of a global pandemic which resulted in local business suffering, The Local Collective and the Roncesvalles BIA launched the NOT FOR LEASE campaign taking over several blocks of Roncesvalles Avenue and over 50 store windows.
To spread awareness about the campaign, Wild Child Group, conducted media outreach to top-tier news journalists and editors throughout Canada and secured interviews with 15+ journalists and media outlets.