Girlboss x Brunette

The Label

MEDIA PLACEMENTS

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EARNED MEDIA IMPRESSIONS

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EARNED MEDIA VALUE

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Girlboss and Brunette the Label launch a limited-edition apparel collection, featuring colourful sweatsuit sets, branded with classic Girlboss slogans.

Girlboss partnered with Brunette the Label, a like-minded brand that has a shared mission: to support all women on their journeys to success on their terms.

Together with Bresler PR, Wild Child Group successfully developed and implemented the communications strategy behind the launch, securing more than 20 pieces of coverage and over 13M impressions, resulting in $125,000+ earned media value.

Photo credit: Ryan Pugsley

Photo credit: Ryan Pugsley

The Girlboss x Brunette the Label collaboration included heavyweight French cotton terry sets in a variety of colourways. Each piece in the collection came branded with classic Girlboss slogans such as “Recovering People Pleaser” and “No Worries If Not!!!”.
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